Q: How do I measure the quality of a towel?

A: There are many different components to a towel, but the general rule is that a heavier towel is suitable for the bathroom, where it can dry out easily between uses, whereas a lighter weight towel is better suited to the beach, where it gets more frequent use in one period. The yarn is very important and will reflect in the price of the towel.

Q: What does Gm2/GSM mean?

A: Gm2 is a measure of weight: ‘grams per square meter’. Take care not to confuse that with ‘Grams pp’, which mean‘grams per piece’. While both measurements are perfectly valid, the results will be quite different. For example, a towel 75cm wide x 150cm long that weighs 500 gm2 will be 0.562 grams per piece.

Q: What is a jacquard towel?

A: A jacquard towel is a towel made from coloured yarns to weave the pattern (Logo) into the towel. A jacquard towel is often made with two colours, but sometimes more colours more can be woven. A jacquard towel usually has the pattern (logo) in reverse on the back of the towel. (Like a negative).

Q: What does PERSONALISATION mean?

A: At Simba PERSONALISATION means not only putting a logo or image on a towel, but also putting a SINGLE name on a towel. See PhotoPlus Beach, Sport and Golf towels. This product is ideal for conferences, golf days, incentive or very personal Christmas gifts!

Q: What is a jacquard border?

A: Some modern jacquard looms can manufacture a flat woven section at either end of the towel. Not all mills have this technology but a jacquard border has the added advantage of additional colours and decoration.

Q: What is a fret?

A: The word 'fret' is often misused in some towel marketing. It usually describes a border or band at the the end of a towel which is used for embroidery or printing.  The correct description of a fret is to do with musical instruments! There are no frets on towels but there are borders or flat woven bands at the end of towels!!

Q: What is velour?

A: Velour is a process not a fibre. Velour is part of the finishing process of a towel. When a towel is made on a towel loom, there are terry loops on both sides of the towel. Part of the finishing process is to shave the top of the loops off one side to create a soft velvety finish on the towel. You cannot ‘velour’ both sides of the towel. Another term for velour is ‘shearing’ or ‘sheared’.

Q: Why don't velour towels dry as well as terry towels?

A: The velour side of the towel is definitely not meant for drying…it is meant to be sat on or laid on the beach! The scientific action of water on the velour means that the water does not absorb as easily and you should always use the terry side to dry yourself.

Q: Do towels shrink?

A: Shrinkage will occur with all towels made of natural fibres like cotton and the amount of shrinkage will range from 4 -10%. Our jacquard towels are supplied in the natural or loom state form, so have not been pre-shrunk. Once washed, as per our washing instructions, the towels will shrink, become more fluffy and the pile becomes soft and dense and less likely to pull. There will always be a little pilling ( see above). Towels washed in hot water or dried at hot temperatures will shrink excessively. Loom state jacquard  items normally shrink more than piece dyed bath towels.

Q: What is the difference between a jacquard towel and a plain dyed towel?

 A: A jacquard towel is made on a jacquard loom and uses coloured (dyed) yarns to create a pattern (or logo or photo) on a towel. A plain dyed towel is made on the loom from yarn in its natural or raw state and then the whole towel is dyed, hence piece dyed towels.

Q: What is a dye batch?

 A: Yarn or towels are dyed in big dying vats or vessels, similar to other textile dying methods. A dye batch for yarn or towels determines the minimum quantity that can be dyed at once.

Q: What is a screen print?

 A: Towels can be screen printed using water based pigment dyes which are spread across the surface of the towel with a screen and squeegee. Lighter weight towels in terry or velour are best for screen printing. Screen or pigment printing is suitable for small quantities.

Q: What is a fiber reactive printed towel?

A: For larger towels quantities reactive dying is appropriate. Reactive dyes are used where many colours are required.Fiber reactive dyes react chemically to combine with and dye the fibers of the towel.. The soft handle is achieved by washing the towel after printing, which removes any excess inks and gives the towel a soft handle.

Artwork Specifications for your screen printed Towels

1. How do I supply my project artwork?

You can supply your artwork in either MAC or PC format. 

2.  What happens if changes need to be made to my artwork, or if I don’t have artwork to supply?

If you would like a qualified Graphic Designer to make changes, re-design or create an original design for you – our design fee is approx  $120 per hour. Please call us for a quote.

3. What Programmes and Formats are supported by Simba

Adobe Illustrator:  EPS or AI

Adobe PhotoShop: PSD (High Res), EPS (High Res) or TIF (High Res)


Please make sure you supply fonts outlined.

4.  What is the best way to save and supply artwork?

 The best way to save your artwork is to make the minimum resolution size at least 300dpi (dots per square inch). Save in proportion and at 25 percent of your desired finished size.  We accept artwork via e-mail.  However if your file is over 4MB we suggest preparing a Zip file or CD.

If you are e-mailing artwork it can be sent to : orders.au@simba.global

5. The process

Once we receive your artwork, we will review it, and proceed with manufacture. If we have any problems with the artwork provided we will get back to you.

Artwork Specifications for your Simba PhotoPlus Towels

PhotoPlus towels are plain coloured towels with a specially designed band or border at the bottom of the towels where full colour sublimation can be applied. Sublimation CANNOT be applied to the body of the towel.


  • Please supply art in EPS format
  • Adobe Photoshop PSD (High Res), EPS (High Res) or TIF (High Res)
  • Adobe Illustrator EPS or AI
  • NO JPEG FILES, please.
  • Please make sure you supply fonts outlined, or appropriate fonts for personalisation. ( It is always helpful if you  supply  the layout of the art that you are expecting)
  • Please advise PMS colours you require. An accompanying colour proof is preferable, as it enables us to match what you have in mind. If an unusual or specific colour is needed, we require a colour swatch for our design team to carefully match.
  • The best way to save your artwork is to make the minimum resolution size at least 300dpi (dots per square inch). Save in proportion and at 25% of your desired finished size. We accept artwork via e-mail. However if your file is over 4MB we suggest preparing a Zip file or CD and posting to us. If you are e-mailing artwork it can be sent to: stadmin@simbatex.com.au. If a file is more than 4MB, please utilize the free website to transfer the file. www.yousendit.com


  • When creating art please ensure that text, logos or significant design features such as KEY LINES are a MINIMUM of ½” (10mm) from the edge of the print area. This avoids any loss of detail when the print is applied to the towel.
  • Please note that before printing the border (band) is WHITE polyester. i.e. RED towel with a white band before printing or NAVY towel with a white band before printing. Please bear this is mind when you create your art work.
  • Should the artwork require any additional manipulation to ensure that it fits onto a towel additional cost may be incurred and you will ALWAYS be provided with a PDF file for ARTWORK approval.
  • PERSONALISATION – Single name on each towel:  Create master EPS file with name in position and supply Excel spread sheet with all the names in one column.